Seed Bank Magazine is hosting the 2019 Seed Bank Industry Awards to recognize the absolute best of the best seed bank industry professionals. You may not be aware of this, but the cannabis (and hemp) seed bank industry is one of the most difficult industries to master. Most seed banks are e-commerce based and don’t have brick and mortar stores you can walk into. These are the seed banks industry pro’s we are talking about. There aren’t enough walk-in seed banks to vote with yet, but we are sure there will be soon.
What is so hard about succeeding in the seed bank industry?
Many of the traditional tools and techniques that are used to build and market online businesses are not available to cannabis and hemp seed banks. Imagine not being able to advertise your brand or business anywhere. That’s right. Forget about Facebook and Instagram advertising (or even posting in many cases). Facebook has become a nightmare for cannabis seed bank owners and marketers. You can barely post images of the seeds and strains you sell. Instagram used to be a less restrictive option you could turn to, but they have started coming down hard too. Looking for a way to accept credit or debit cards at your seed bank? Get in line. Unless you are willing to make a deal with the devil, you could be paying anywhere between 10%-35% in processing fees to sell cannabis seeds (you can now use Square for hemp seeds). How about using Google Ads? Don’t even ask.
Marketing executives that try to work in the seed bank industry rarely make it. They think they know what to do, but they can almost never come to fully grasp the differences. Most semi-successful seed bank marketers don’t have any marketing experience at all. These semi-professionals may do their job well at a lower level of responsibility, but when it comes to becoming a marketing officer or executive, they fall short. Our partners interviewed a few seed bank marketing executives this year and 4 out of the 5 had absolutely had no idea what they were doing. The worst part was the CEO’s had no clue…
And these are only a few of the obstacles that seed bank industry professionals are forced to deal with on an everyday basis. The list goes on. No matter what direction you look in, there’s always going to be red tape and a dozen hoops to jump through. As a seed bank business owner, you know how hard it is to find good help. Finding the best was never an option.
Individual Achievement Awards
We want to award those seed bank professionals that really make a difference. Maybe if you’re lucky you can hire one of these lucky men or women. The winners of this contest will be the best and most trustworthy professionals in the field. If the winner is currently working at a seed bank, you will still have choices. The other nominees will be great options as well.
The cannabis seed bank industry is one of the most difficult industries to master.
Seed bank industry professionals are a different breed. You have to be the best of the best to make a name for yourself and even better to make a living working in seed banks. Most seed bank owners we talk with don’t know who to call when they need help. There isn’t exactly a craigslist for seed bank professionals to post.
All email votes must include the following:
- Name of the professional you’re voting for
- Where they currently work
Why no marketing category?
Through years of research and experience, we have found that general high-level marketing executive jobs don’t have a place in seed banks. The other areas that are part of marketing (like social media and content), or related to marketing (like SEO), are far more important to a seed bank’s success in the current market. Remember, many of the general tools and techniques used in marketing e-commerce businesses are not available to seed banks. Seed banks rely a lot more heavily on other routes to success and this requires individual specialists in the marketing or marketing-related fields.
How do the nominations work?
After the nominees are chosen, we will run a final vote to award the best individuals. Nominations in all categories for this ballot will end at 12:00 pm on 1/1/2020 (PST). The official nominees will be posted on 1/16/2020 at 12:00 pm and then the final vote will start. The final vote will end on 1/21/2020 at 12:00 pm (PST).
NOTE: We updated the timeline for this contest to allow more time for nominations.
Will there be a first and second place?
Only first-place winners will be awarded in this ballot. Any close nominees will get recognized, but they will not be awarded.
What will the winners get?
First Place Winners Will Receive:
- A trophy
- A website badge displaying “home of award winner”
- A full-page on our website dedicated to a personal biography of the winner, including any information they would like (must be confirmable)
- And more…
Every year, this contest will grow bigger and bigger. We hope to host a physical event and venue in the very near future. If you are interested in helping out, please contact us here or email us at [email protected]
All vote are being handled by an outside agency to ensure 100% transparency.